Adam&eveDDB doesn’t just do emotion, as in its recent debut for the National Lottery, but it’s rather good at simplicity too – one might even say the ‘brutal simplicity of thought’ so beloved of M&C Saatchi. The two aren’t mutually exclusive of course.
Anyway here it is for Highways England telling us not drive too close to the car in front, to which end it’s dredged up the old pre-computer game Space Invaders.
Do you remember when they painted chevrons on motorways to denote safe distances? Seem to have given up on that.
Does a pretty important job.
MAA creative scale: 7.