‘Unstoppable’ Reese Witherspoon sets off a chain reaction in ad for her new VOD service, Hello Sunshine


Reese Witherspoon is the perfect antidote to the misery of #MeToo.

Long before a constant stream of creative leaders started coming under the spotlight for inappropriate behaviour, Witherspoon took matters into her own hands.

She set up a production company in 2000 to champion female-focused narratives, and is now pretty much Hollywood’s most powerful woman, particularly after the success of TV series “Big Little Lies,” plus films like “Gone Girl” and the double Oscar-nominated “Wild.”

Witherspoon’s latest venture is a video-on-demand service with AT&T called Hello Sunshine, which establishes her as a sort of next generation Oprah Winfrey.

This “Unstoppable” ad, by BBDO, is all about setting off a chain reaction of positivity. It’s a shame that it’s little better than a cheesy American advertorial. Let’s hope Hello Sunshine’s content is more appealing.

MAA creative scale: 2

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.