Everybody’s having a pop at the Germans these days – latterly over the World Cup – and Nissan’s Infiniti is joining the pursuit, with a new US campaign for its luxury SUV’s from CP+B.
SUV’s don’t traverse fields any more they go like rockets and the market has been transformed by sporty luxury entries from the likes of Porsche, Alfa-Romeo and Bentley (although Bentley’s new SUV looks like an oversized London taxi) alongside Range Rover.
The new CP+B features one Konrad Gunther, a German former racing driver who takes exception to these family-friendly cars (complete with families) roaring around his Blister Berg testing track. Then he has a go himself.
Nicely done with an unusual edge.
Then you spot the name of the CP+B CCO Linus Karlsson. Karlsson, a founder partner of Mother in New York then creative head of McCann, seemed to have made a strange move when he headed for CP+B’s Boulder, Colorado HQ. But anything from Karlsson stands out. You can’t hide a good man for ever.
Tails off a bit when you get the engine demo. Clients!
MAA creative scale: 8.