Accenture Interactive, fresh from its appointments to work as Maserati’s and Radisson Hotels’ global experience agency, has struck again with a new task from BMW – which may or may not mean it’s the German carmaker’s global experience agency too. BMW recently appointed Goodby Silverstein + Partners as its US ad agency.
According to Accenture BMW Group has “extended its relationship with Accenture Interactive to support the BMW and Mini brands through the delivery and support of content and features across its digital channels worldwide.”
AI is also providing a website support service, covering all web platform related questions, issues and queries plus what it calls 24/5 market coaching and support services for BMW and Mini markets worldwide.
AI Europe, Africa and Latin America boss Anatoly Roytman says: “As BMW’s and Mini’s experience agency, we can offer a new horizontal structure and connected approach to making creative and memorable customer experiences online and to build brand equity.”