Halifax positions itself at the end of the Yellow Brick Road

Banks are strange things these days: in the UK their main purpose seems to be to make zillions of pounds so they don’t go bust (and can pay bonuses). Any other benefits may appear elusive.

Halifax, courtesy of adam&eveDDB, at least tries to be different, mining the Warner Brothers back catalogue to help with a human face. We’ve had the Flinstones and Top Cat, now it’s on to the Wizard of Oz.

Cleverly done, A&E well knows the slippery appeal of top notch production values.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.