Joint talks real food and real pleasure for Kettle Chips

Joint London taps heavily into the vogue for “authenticity” with an ad for Kettle Chips that celebrates the joy of “real” things: baby’s cheeks, vinyl records, photos, books, arguing over maps, and plenty of kissing.

The “real” extends to the ingredients in Kettle Chips, which – in a nice touch – are not fetishised but torn open and gobbled up straight out of the packet.

Like Joint’s work for Amazon Prime, the Kettle Chips ad is engaging and gets the message across.

MAA creative scale: 7

Back to top button