Is it time the Lloyds Bank black horse was put out to grass?

Lloyds Bank’s black horse is back in its latest outing from adam&eveDDB but this time there’s a whole herd of them thundering along what looks like a Dorset beach. To be met gratefully by the local peasants – sorry customers. All to show that Lloyds is “by your side,” as if we’ve forgotten.

Hang on a minute though. Aren’t banks supposed to be about finance and don’t some of the better ones, like TSB, actually offer us something in return for all that money we deposit? Maybe the Lloyds cupboard is bare. Have a look at their savings accounts, it is.

Complete tosh.

MAA creative scale: 2 (nice horses).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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