Lloyds Bank’s black horse is back in its latest outing from adam&eveDDB but this time there’s a whole herd of them thundering along what looks like a Dorset beach. To be met gratefully by the local peasants – sorry customers. All to show that Lloyds is “by your side,” as if we’ve forgotten.
Hang on a minute though. Aren’t banks supposed to be about finance and don’t some of the better ones, like TSB, actually offer us something in return for all that money we deposit? Maybe the Lloyds cupboard is bare. Have a look at their savings accounts, it is.
MAA creative scale: 2 (nice horses).