Adam&eve takes big step in the US with Jim Beam win

Adam&eve’s New York office is beginning to motor, winning an unspecified part of the Suntory-owned global Jim Beam account, hitherto at Leo Burnett. A&E opened in NYC to handle Samsung’s TV and home appliances business in North America.

Jim Beam says: “We are thrilled to welcome adam&eveDDB to the Jim Beam family. While we will continue to work with Leo Burnett on projects in multiple markets, we would also like to thank them for their incredible partnership and support in this last year as we’ve progressed our marketing efforts and enhanced the overall look and feel of the World’s #1 Bourbon.”

After seeming to stutter earlier this year by losing Virgin Atlantic to AMV BBDO and multi-award winning Harvey Nichols to TBWA, A&E has bounced back with a vengeance by winning National Lottery operator Camelot (one of the the UK’s biggest creative accounts) from Omnicom sibling and rival AMV and now Jim Beam.

Beam Suntory is reckoned to be the world’s third biggest distiller. Its other bourbon brands include Maker’s Mark and it also owns Teacher’s Highland Cream and a number of single malts including Laphroaig and Bowmore. A&E handled the launch of Haig Club in the UK for rival Diageo.

It remains to be seen how far A&E expands as a new network under Omnicom. At some stage this year it’s expected to open at least one outpost in continental Europe. British agencies have traditionally struggled in the US in the face of the Madison Avenue behemoths but A&E, helped by Omnicom’s DDB, has made a solid start.

(This is an updated version of an earlier story)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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