WPP’s Wavemaker is an interesting construct, a merger of two GroupM agencies MEC and Maxus, it describes itself as a “media, content and technology” agency.
According to one survey last year the merged entity was the biggest media agency in EMEA, the fourth biggest in north America and the second globally, with billings heading for the $40bn mark.
But it’s not just media, of course, there’s also content and technology. On the content front it’s interesting that it’s now signed up to be a sponsor of the UK’s School of Communications Arts 2.0, the latest incarnation of one of the main feeders into the creative industry. The deal includes “mentoring” in the agency for students and placements for graduates, starting in September.
Wavemaker ECD Ann Wixley says: “New combinations and connections between diverse disciplines create future-making work. I can’t wait to see Wavemaker and SCA 2.0 talent collaborate and spark off each other this year and develop a new generation, and themselves, in the process.”