Audi Q5 campaign shows BBH at its old/new best

Audi, as BBH’s Sir Nigel Bogle recently reminded us, has built its phenomenal success challenging Mercedes and BMW on a history of excellent advertising. It was one of the accounts that made Bartle Bogle Hegarty’s reputation all those years ago with ‘Vorsprung durch Technik’ (Advancement through Technology), which would probably never make it through ‘data-driven analysis’ these days.

These days cars are presented as anything but – your biggest mobile and spiritual reawakening to name just two alternatives – and Audi’s on the same kick here with its latest campaign, ‘React,’ for the Q5 SUV. But brought to life by BBH in a most human way.

Is it Elbow’s Guy Garvey, becoming the go-to voice for posh ads after his John Lewis Christmas effort?

Think Sir John would like this one too.

MAA creative scale: 9.

You May Also Like

bbh featured

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Share
Tweet
+1
Share