Adam&eve produces a star-studded jig with a twist for H&M

H&M seemed to be one of those retailers that had ridden out the online shopping storm but recently it’s been stuttering.

But for this year’s Spring Collection campaign by adam&eveDDB it’s found the readies for Elizabeth Olsen and Winona Ryder. Amid the expected collection of jigging models, but with a twist or two.

Good of its ilk.

MAA creative scale: 7.

(This is a replacement for an earlier story)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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