Robinsons and Saatchi go back to kids to sell to adults

Britvic’s Robinsons squash is now targeting adults with a new line Fruit Creations – double the fruit it seems – so agency Saatchi & Saatchi has enlisted a cutesy child for the job. Hazard warning.

But the little darling succeeds with aplomb, a fine bit of old-style advertising.

Saatchi seems to be on a good run at the moment.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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