Britvic’s Robinsons squash is now targeting adults with a new line Fruit Creations – double the fruit it seems – so agency Saatchi & Saatchi has enlisted a cutesy child for the job. Hazard warning.
But the little darling succeeds with aplomb, a fine bit of old-style advertising.
Saatchi seems to be on a good run at the moment.
MAA creative scale: 8.