David excels with Budweiser’s new Super Bowl water course

Budweiser is abandoning its old Americana for the Super Bowl this year – although its Clydesdale horses are appearing on social media – in favour of an ad showing how it helps out with canned water after natural disasters in the Americas.

Cue harrumphing scepticism.

But it’s so expertly done by David Miami – the crystal clear filming is fantastic and the music’s not bad – that it wins you over.

My friend George Parker would say that they should stick to water.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.