Budweiser is abandoning its old Americana for the Super Bowl this year – although its Clydesdale horses are appearing on social media – in favour of an ad showing how it helps out with canned water after natural disasters in the Americas.
Cue harrumphing scepticism.
But it’s so expertly done by David Miami – the crystal clear filming is fantastic and the music’s not bad – that it wins you over.
My friend George Parker would say that they should stick to water.
MAA creative scale: 7.5.