Is Esso’s ‘reindeer princess’ from A&E a snowy waste?

Here’s a seasonal oddity, the true story of a ‘Reindeer Princess’ reindeer racer courtesy of Esso and adam&eveDDB. A formerly troubled soul, now with a wife and a daughter. Plus a previously lonely and unfulfilled reindeer.

All to show that Esso refreshes the remote parts other oil companies can’t reach.

Lots of work but….

The “Esso – proud to keep the reindeer princess racing” end line must have been written by the client, surely.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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