When the onerous task of advertising Bud Light falls to you the first task is obviously to please client AB InBev and sell some beer (or whatever it is). The second is to avoid the volley of custard pies directed at you by friends, peers, even we hacks.
Wieden+Kennedy Portland has been struggling with the aforementioned beverage for a couple of years now; what, we wondered, would W+K London make of it? Wisely perhaps it’s gone for knowing extra cheese with a nod to Portland’s famous ad for Southern Comfort.
The rabbit in the ad gets 8 out of 10 for something or other.
So does this deft sidestep.