What will W+K London make of the dreaded Bud Light?

When the onerous task of advertising Bud Light falls to you the first task is obviously to please client AB InBev and sell some beer (or whatever it is). The second is to avoid the volley of custard pies directed at you by friends, peers, even we hacks.

Wieden+Kennedy Portland has been struggling with the aforementioned beverage for a couple of years now; what, we wondered, would W+K London make of it? Wisely perhaps it’s gone for knowing extra cheese with a nod to Portland’s famous ad for Southern Comfort.

The rabbit in the ad gets 8 out of 10 for something or other.

So does this deft sidestep.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Oh dear… Oh fucking dear… Neil, stop this shit. Bring on the Pissing Nuns (readers of AdScam will get the reference.) Yes, you’ll trouser lots of dosh, but can you truthfully answer your kids when they ask you what you do for a living?