Audi sends in the clowns in new BBH winner

Audi technology is “clown proof” according to the latest campaign by BBH; clowns being a somewhat controversial assessment of other, non-Audi road users.

Jeremy Clarkson once observed that driving an Audi was the equivalent of saying “I play squash” and these days they do have that rather “look at me” air.

Ambitious then from BBH.

But they pull it off, with some Hegarty era swagger.

MAA creative scale: 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. The advert just makes me think of the clowns who drive large audis 2 inches from your bumper in the pouring rain

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