Adam&eveDDB spins a new move for EA Sports’ Ronaldo

EA Sports is now applying the liniment in the adam&eveDDB changing room and to launch FIFA 18 the agency has boldly gone where no agency has before (or so it claims) by inventing a new move for Real Madrid’s Ronaldo, the “Tornado.”

Here it is from the antidote to Wayne Rooney.

Actually it’s a volley with some spin on the ball. We’re still in the Cruyff turn camp.

Among its other attributes A&E is good at theatre when opportunity allows and this certainly has it. Nice film too, admittedly of the rather overheated kind synomymous with football. Like the fleeting reference to “failnado.”

MAA creative scale: 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.