Ad newbie Bear Nibbles signs up adam&eveDDB

Think adam&eveDDB and it’s John Lewis, Halifax, Lloyds, Unilever and all the rest.

These blue chips have now been joined by Bear Nibbles, which makes cold-pressed fruit snacks aimed at children including Yoyos, Alphabites and Paws & Claws.

Bear Nibbles marketing director Emma Howgego says: “It was really important to us to find a brave, honest and exciting agency to help us create a campaign that feels truly Bear.” The first ads are due in January.

A senior agency exec was bemoaning the other day that weren’t many big pitches around this year. A&E won Bear Nibbles after a pitch it seems. Which makes Bear Nibbles a pretty smart new client.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.