Mobile network Three is a brave client and no mistake (maybe it’s the only brave client left) unleashing Wieden+Kennedy on its ads and Gravity Road on its online films.
Here’s Gravity Road displaying its comedy chops (as Ad Age might put it) for Three’s ‘Go Binge’ campaign offering (some) customers unlimited streaming.
Why brave? Because it suggests some such customers are complete morons.
We’ve had gadget-obsessed folk pilloried in other ads but this may be the first from a gadget-dependent company.
Too long? Too weird?
MAA creative scale: 6.5.