McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended its 41 year relationship with Olympics organiser the IOC.
First up is the 2018 FIFA World Cup in Russia (Vladimir Putin permitting.) McDonald’s has also appointed Leo Burnett London to handle its new ‘McDelivery’ service globally.
McDonald’s senior director global brand Steve Hill says: “We’re delighted to be working with the Leo Burnett London team on our World Cup 2018 amplification. Their deep understanding of our brand built over many years has helped develop a strong strategic and creative platform for our global activation.”
Leo Burnett London CEO Paul Lawson says: “we’re incredibly proud of the work we do for McDonald’s in the UK, so a further opportunity to work with them on a global scale could not be more exciting.”