Bud Light takes a pop at rice-less beers

Here’s a cheeky number from Bud Light of all brands, taking a pop at craft beers and their exotic ingredients.

While you can depend on Bud Light’s combo of barley, rice (rice!), water and hops. From Wieden+Kennnedy presumably.

Neatly done: we’re judging the ad not the “beer.”

MAA creative scale: 8.

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One comment

  1. How pathetic is that? At least the Japanese use rice to make Sake. The rest of the world makes pudding.