Bud Light takes a pop at rice-less beers

Here’s a cheeky number from Bud Light of all brands, taking a pop at craft beers and their exotic ingredients.

While you can depend on Bud Light’s combo of barley, rice (rice!), water and hops. From Wieden+Kennnedy presumably.

Neatly done: we’re judging the ad not the “beer.”

MAA creative scale: 8.