MSQ Partners has been appointed by the UK government’s The Electoral Commission to handle its creative and media planning account after a four-way pitch.
Stack and The Gate, MSQ Partner’s two communications agencies, will work together on on advertising and social campaigns. The Gate London will provide the media planning strategy, working with Carat, the Electoral Commission’s media buying agency.
The appointment is for up to four years and covers the delivery of public awareness and information campaigns for the Electoral Commission to drive voter registration for UK elections.
MSQ Partners will look to build on former agency MullenLowe’s successful ‘Your Vote Matters’ branding. Former MullenLowe CEO Jamie Elliott is now CEO of The Gate.
Electoral Commission director of communications and research Craig Westwood says: “In a highly competitive field, MSQ’s proposal contained the right combination of strengths – creative and strategic – to give us the confidence that they are the right choice for us for the next four years.”
MSQ Partners CEO Peter Reid says: “This appointment is yet another example of the power of our multi-disciplinary approach that is increasingly the preferred choice for forward-thinking brands and organisations in the UK, and has made us the UK’s fastest growing independent group.”
MSQ (formerly Media Square) comprises six agencies with 25 international offices.