What to make of the WPP hackattack?
One person in London today said that Ogilvy & Mather’s spanking new South Bank HQ had imploded and was last seen floating down the Thames towards Tilbury but I’m not sure I believe them.
WPP isn’t the only big company or institution to be be targeted by this one – details as far as we know them in the FT here – but it’s embarrassing for the company that prides itself on its state-of-the-artness. No company these days can function without its computers.
It will be worse if creative work, which, presumably, is all held on a cloud somewhere, is lost. It’s even worse for WPP’s media buying behemoth GroupM which may find that zillions of orders have disappeared into the ether.
Programmatic media buying, in particular, will fall under the spotlight again; it’s even possible that WPP found itself on the hackers’ radar because of its big involvement in this somewhat opaque activity.
We’ll keep you posted.