CHO Chaudhry cheers iD Mobile – or else

C-Suite titles get dafter by the day so why not hire a Chief Happiness Officer?

So here’s one and the same in the form of Asim Chaudhry, of ‘People Just Do Nothing’ and Chabuddy G fame (we’re told it’s fame), in his own happiness torture chamber for Carphone Warehouse’s iD Mobile 4G network. Courtesy of The&Partnership’s AllTogetherNow.

On the face of it iD does seem a pretty good product – bill capping, no roaming fees etc.

A lively effort which should resonate with iD’s Millennial market.

MAA creative scale: 7.

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