BBH creates new leisure activity – Ubering the night away

BBH is making its debut for Uber and, no, it isn’t set in an employment tribunal or penitentiary but shows Miles and Grace on a groovy night out courtesy of Uber: ‘Anywhere. Effortlessly.”

It actually starts out in what we used to call a disco. Has there ever been a good ad set in a disco?

Actually as far as disco ads go this is probably near the top but…

Uber’s yet another example of those California tech-based companies we hate in principle but use a lot: Amazon, Apple, Google, Facebook, PayPal.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.