McDonald’s gets it wrong with bereavement ad

McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac.

You shouldn’t exploit such events to sell burgers is the criticism and, you have to say, the objectors have a point.

But Burnett and McDonald’s do try to make their ads part of contemporary UK, with adland’s version of real people.

This one? A misjudgement.

MAA creative scale: 4.

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