Carlsberg goes global with Mads and Fold7

Fosters is doing retro Australian cricket courtesy of adam&eveDDB and the not so famous Fold7 is doing eccentric Danish for Carlsberg with Mads Mikkelsen in a new global campaign.

As with Fosters sometimes doing the obvious is the best thing to do.

This is done rather well.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.