French hotel giant Accor has appointed Doner London as its lead creative agency for mid-priced brands Novotel and Mercure after a pitch.
The brands worked with the consultancy RAR to draw up the shortlist. Novotel and Mercure have a network of over 100 hotels in the UK. Doner will work on integrated campaigns spanning TV, content creation, social, digital and experiential aimed at business and leisure travellers. This year is Novotel’s 50th anniversary.
Marketing director Midscale Brands, UK & Ireland (Mercure & Novotel) Laila Abdin says: “Doner stood out for the deep quality of their strategic and creative thinking. Their response was fully in tune with our brand and audience, and we are confident they will deliver against our ambitious commercial targets for 2017 and beyond. We are looking forward to working closely with the team to produce great work.”
Doner London MD Nick Constantinou says: “We’re thrilled to have been selected by the teams at Mercure and Novotel. They have the fantastic ambition to continue their legacy as pioneers in the guest experience.”