Now A&E trundles out The Flintstones for Halifax

Adam&eveDDB is back with the second instalment of its new campaign for Halifax, featuring Warner Brothers cartoon stars.

First up we had Top Cat and now it’s the turn of The Flintstones, enthusing about Halifax’s generous offer to bung you £125 to switch accounts.

As ever with A&E it’s the finishing touches that turn a good campaign into a great one. So the Halifax bloke in the film actually seems like a real human, not something you often see in TVC depictions of bank staff.

We gave Top Cat 9 and this keeps up the standard.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.