WPP doesn’t want McDonald’s – could this be an opportunity for FCB?
On the face of it this looks like a most un-WPP thing to do but McDonald’s is based in Oak View, Illinois, and WPP may feel it lacks the firepower in Chicago. Also McDonald’s has said it’s looking for an “omnichannel” solution which must help Omnicom, which handles media.
Might McDonald’s make up the field, though, by inviting another Chicago agency? Interpublic’s FCB has revived in spectacular style under CEO Carter Murray and would surely make the pitch process, handled by UK consultancy Flock, rather more interesting.