It’s not that often that an independent London agency creates an international campaign (Leagas Delaney makes a speciality of it) but Will London is launching one such – ‘AfriCAN’ – for African telecoms company Liquid Telecom.
The campaign will run in a number of African countries on large outdoor formats, in print and the internet. It highlights Liquid’s role in boosting African business in mining, banking, and manufacturing among others.
Will London managing partner Paul Hamilton says: “We’re proud to be part of the drive to build Africa’s digital future.”
The agency won the business in a five-way pitch in March this year.