VCCP Spain makes LatAm debut for Ver – in French

VCCP Spain has won Argentinian Ver fashion brand and it’s rolling out this campaign in Latin America. Rather strangely it’s in French. There’s also a coded reference to a designer called Coco. Who has nothing to do with Ver of course. But it’s a nice film, showing a bit of realism which is unusual in the fashion stakes.

MAA creative scale: 7.

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