LG says its new G5 phone is “the first phone built for play,” not gaming as such but one that can connect various other devices – so-called ‘Friends’ – such as a VR headset and even a robot to make life more fun. Fun for some people anyway.
So agency EnergyBBDO has signed up British hard man actor Jason Statham to play all the roles in an ad that some people thought was an elaborate April fool. Jason, who glowers his way through most of his movies, probably hasn’t acted so hard in his life.
It’s bonkers but is it bonkers in a good way, as we say these days?
Search me. But it’s had lots of publicity and loads of online views, which is presumably the point.
MAA creative scale: 6.
