BBH has won rampant taxi app Uber’s UK advertising business. Uber previously used Creature for some projects.
As to building the Uber brand, tech ‘disrupters’ have actually been a useful source of income for agencies and conventional media companies in recent years. Recent figures from Thinkbox showed that such companies – led by Facebook – are the fastest-growing advertiser group on terrestrial TV, even though their advertising comes in fits and starts. Last year Lucky Generals won Twitter although we’ve yet to see a campaign.
BBH, which has had a rough couple of years by its own high standards – despite winning Tesco although that seems to be the client no-one can crack – has been putting on business recently, which will be a relief to them and owner Publicis Groupe. And if BBH struggles to crack Uber Publicis Communications boss Arthur Sadoun can always parachute in a team from elsewhere in his empire to help out, as he’s doing with Ray-Ban. That would go down very well in BBH’s Kingly Street HQ.