It’s seems a long time ago already but McDonald’s’ crowd-sourced Christmas campaign from Leo Burnett culminated in a one-off Christmas Day ad featuring James Corden, of ‘Carpool Karaoke’ fame (among many other things) and a cast of thousands singing a certain tune by Wizzard.
It’s all a bit of a mess but it was probably supposed to be. Corden looks like he’s orchestrating things from a car park in LA, in between filming The Late Late Show no doubt.
Zesty and zingy though – no mean feat for McDonald’s.
MAA creative scale: 7.