Katy Perry puts extra oomph into H&M’s Christmas

Telegraph Hill’s Garret Keogh makes a convincing case today for more reality in Christmas advertising.

Well reality doesn’t get a look-in in this Christmas extravaganza – #HappyandMerry – from H&M, featuring Katy Perry who looks as though she should be popping out of a (plus size) Christmas stocking most of the time.

Here’s a bit more Katy.

Extra cheese anyone?

I love it.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.