Butlin’s sales and marketing director Jackie Martin says: “This partnership signals a hugely exciting time for Butlin’s and digital will play a crucial role in how we evolve our guest experience. In TH_NK we have a partner who shares our ambition and vision, with the capability to help us create something really special.”
The appointment comes after a competitive pitch process run by AAR.
TH_NK founder and CEO Tarek Nseir says: “Butlin’s has a place in the hearts of many across the UK, and there is a huge opportunity for digital to play a part in that.”
TH_NK has also won business from Vue Cinemas and the Government’s Great Britain project recently.