Lenor and Grey rustle up skirt epic

Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely.

Fabric softener Lenor and agency Grey have chosen to divert us with a paean of praise for skirts; the “ultimate weapon in the gender war” they propose, cheekily.

This is probably the brief that (male) creative teams have sought since the days when Don Draper was a lad.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.