Here’s something to cheer up a dank, rainy so-called summer day (the Scots say ‘dreek’), a Procter & Gamble commercial from Germany bizarrely.
Fabric softener Lenor and agency Grey have chosen to divert us with a paean of praise for skirts; the “ultimate weapon in the gender war” they propose, cheekily.
This is probably the brief that (male) creative teams have sought since the days when Don Draper was a lad.
MAA creative scale: 8.
