Adam&eve produces hippie-tastic online film for Marmite

You either love or hate Marmite (personally I’m agnostic but I never was much use in these matters) so brand owner Unilever and agency adam&eveDDB have produced a ‘summer of love not hate’ ad featuring the twin poles of festival music.

Wonder how much Marmite Unilever actually sells? There’s Vegemite in Oz too, of course.

Shows A&E’s legendary attention to detail – a lot of effort going into ‘minor’ campaigns.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.