You either love or hate Marmite (personally I’m agnostic but I never was much use in these matters) so brand owner Unilever and agency adam&eveDDB have produced a ‘summer of love not hate’ ad featuring the twin poles of festival music.
Wonder how much Marmite Unilever actually sells? There’s Vegemite in Oz too, of course.
Shows A&E’s legendary attention to detail – a lot of effort going into ‘minor’ campaigns.
MAA creative scale: 8.