Herezie shows the power of illustration for Romerquelle

Romerquelle is an Austrian mineral water produced by Coca-Cola Hellenic, a big Coke bottler. Mineral water is supposed to be good for you in a soft focus kind of way (ie. you can’t prove it) so it seems sensible to advertise it in a soft focus kind of way too.

Which is what this print campaign from Paris agency Herezie does.



Charmant. Illustrations by Paolo Galetto.

Dunno if it’s been entered for Cannes or even if it’s eligible. But worthy of some awards recognition surely.

MAA creative scale: 8.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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