Romerquelle is an Austrian mineral water produced by Coca-Cola Hellenic, a big Coke bottler. Mineral water is supposed to be good for you in a soft focus kind of way (ie. you can’t prove it) so it seems sensible to advertise it in a soft focus kind of way too.
Charmant. Illustrations by Paolo Galetto.
Dunno if it’s been entered for Cannes or even if it’s eligible. But worthy of some awards recognition surely.
MAA creative scale: 8.5