“Shell will let the world burn to drill in the Arctic,” says Greenpeace in this new polemic. Sounds a touch over the top but nobody really knows the consequences of such activity, on temperatures for example.
So agency Don’t Panic and British montage artists Kennardphillipps have teamed up to imagine three famous paintings – Pearlblossom Highway by David Hockney, Christina’s World by Andrew Wyeth and An Arctic Summer by William Bradford – being put to the torch.
Powerful stuff, whether you agree with it or not.
In this era of ‘creativity for good,’ as instanced in D&AD’s recent award of White Pencils, how would this campaign do, assuming they entered it?
Would its controversial nature and the fact it’s aiming at big corporate battalions count against it? It’s not what you would expect from P&G or Unilever, the pace-setters in the category, after all.
MAA creative scale (we’re bold and fearless): 7.