Wieden+Kennedy London is adjusting to life without Tesco – real life possibly – which should mean that the agency is recapturing its mojo, somewhat battered over the past couple of years as it tried to cope with a huge client in complete disarray.
It bounced back last year with its Type R work for Honda, the best digital ad of 2014 and, in its full interactive guise, a hot favourite to pick up Cannes gongs and the like this year.
Here’s its debut campaign for RB’s Finish dishwasher detergent.
Not as whizzy as Honda (it is for dishwasher stuff after all) but spot on. MAA creative scale: 7.