Ogilvy Paris moves Parisiens to ‘call Saul’ for Netflix

Ogilvy Paris is rather fond of moving artefacts around France and to promote the new Netflix series of ‘Better Call Saul,’ the Breaking Bad spin-off featuring that show’s shady lawyer, it produced a mobile poster made from all 3000-odd pages of the French Criminal Code.

The reaction of the French police is interesting. Lucky they didn’t shoot it.

MAA creative scale: 7.