Ogilvy Paris takes sculpture to the roads to reach Allianz car insurance customers

Ogilvy Paris decided car insurance was boring so decided to ‘ disrupt’ things (as you do these days) with a moveable outdoor sculpture for client Allianz, plonked in the places you really wouldn’t want to break down – like an autoroute.

The sculpture’s first appearance was at the Paris Auto Show, which has over 1.2m committed car enthusiast visitors.

Ogilvy Paris is rather good at this off-the-wall but ferociously logical stuff.

MAA creative scale: 7