AMV BBDO still UK’s top agency by billings on £461m
Nielsen will be finalising its 2014 ad agency figures, to be published in Campaign soon, but here’s a sneak peak at the raw numbers. Of the £9.3bn in ad spend registered, £2bn hasn’t been allocated yet, £1.5bn was direct (all totals revised up or down to the nearest million GBPs) and £850m is ‘to be advised,’ whatever that may mean.
Some very famous names don’t seem to bill much at all – like Saatchi & Saatchi, back in the day the crowned king of the billings table, languishing in 21st place on £111m.
We’ll have a look at the rather more revealing media agency billings later.
1/AMV BBDO £461m
2/McCann £276m
3/RKCR/Y&R £237m
4/WCRS £223m
5/BBH £218m
6/VCCP £214m
7/Adam&eveDDB £212m
8/Leo Burnett £195m
9/CHI & Partners £189m
10/Publicis London £167m
11/Havas Worldwide London £160m
12/Mother £152m
13/DLKW Lowe £148m
14/Grey £143m
15/M&C Saatchi £131m
16/Wieden & Kennedy £131m
17/Ogilvy & Mather £126m
18/JWT £118m
19/Krow Communications £112m
20/TBWA £112m
21/Saatchi & Saatchi £111m
22/Karmarama £72m
23/FCB Inferno £63m
24/Gratterpalm £63m
25/Beattie Mcguinness Bungay £60m
26/Fallon £57m
27/Brothers And Sisters £53m
28/Tag Worldwide £51m
29/Mortimer Whitaker O’Sullivan £50m
30/Fold7 £45m