‘Write for yourself not for a client’ says DLKW as it launches second Winston Fletcher Fiction Prize

The late Winston Fletcher, who founded two agencies in his his time as well as holding various UK industry posts, was also a prolific and capable writer – 15 or so books (nobody seems sure quite how many) and thousands of articles.

Winston was something of a throwback to the days when advertising was an activity for gentlemen with a literary bias, before those rude boys at Collett Dickenson Pearce popped up on the scene, although he was an energetic dealmaker too.

Adland, of course, has produced its fair share of auteurs including Salman Rushdie, Fay Weldon, Peter Mayle and, even further back in the day, F Scott Fitzgerald (it says here, can’t vouch for that one).

So agency DLKW Lowe (which Fletcher co-founded in one of its earlier manifestations) is launching the second Winston Fletcher Fiction Prize with a cash prize of £2000 awarded by a jury chaired by Tim Waterstone, founder of the Waterstones book business and a friend of Fletcher’s The prize was originally set up by colleagues and friends of Fletcher including David Abbott, Martin Boase, Jeremy Bullmore, Wally Olins,Tom Knox, Mark Lund and Martin Sorrell.

This year’s theme is ‘Write for yourself. Not for a client.’

Here’s one of DLKW’s call for entries featuring another celebrated former adland author Joseph Heller.
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Enter online at

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