Freeview joins fight for Christmas TV eyeballs with Leo Burnett toys epic

More UK meeja, this time it’s a new campaign by Leo Burnett for Freeview, the service that provides lots of extra TV channels free. Interesting that one of its shareholders is Sky – which, of course, doesn’t.

Anyway, ‘Left Behinds’ is a big contender in the Christmas cutes stakes.

Don’t really get how ‘left behind’ toys lead to you to the Freeview proposition but maybe that’s me – late night and all the rest of it.

The production company was Rogue with post production from Electric Theatre Company. Whoever did the animation did a sterling job.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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