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Pancho Cassis takes ECD role at Lowe’s Lola

Lowe and Partners’ Iberian agency Lola has appointed Pancho Cassis as its new ECD.

Founded in 2006 in Madrid, Lola now includes offices and Barcelona and Lisbon and works for Unilever’s Cornetto and Magnum, Seat and Mattel among others. The agency was named Agency of the Year at the Ibero-American Festival EL Sol.

Cassis joined Lola in 2011, where he has worked on Magnum, Rexona, Cornetto, Café Zero and Mattel. Lola’s top managers are CCO Chacho Puebla (right with Cassis) and CEO Miguel Simoes.
Pancho_left Chacho_right

CCO Puebla says: “Pancho is a natural leader. He has the expertise, international credentials and management skills that are essential to this role as well as the creative spirit and passion for ideas. He made a huge contribution to our success at Cannes.” Lola was the top-performing Spanish agency at Cannes last year.

Cassis says: ”You hardly ever get the chance to work in a truly global agency with such a Latin spirit. It’s a dream agency, in a place as exciting as Madrid and with a team of amazingly talented people who are always pushing the limits.”

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