Chanel goes back to bad old ways with Baz Luhrmann’s Giselle Bundchen extravaganza

I thought French fragrance house Chanel had moved its business to bespoke WPP agency Plus, which produced a better-than-decent ad featuring footage of Marilyn Monroe at the tail end of last year (MM famously said her bedtime attire was Chanel No 5).

But you can’t stop these luxe advertisers doing their own thing and Chanel has enlisted eccentric Aussie film director Baz Luhrmann to make a film ‘You’re The One That I Want’ with Giselle Bundchen.

And what a prize load of old nonsense it is – even by Baz’s extravagant standards. Utterly annoying from start to finish; even the errant husband (if such he be) drives off in an effing new Range Rover. And that tosser doing a ridiculous version of the ‘Grease’ theme music. Where’s real?

But Ms Bundchen provides a good snog at the end.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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