W+K couples Kobe Bryant and comedy for Nike launch

Humour and Nike don’t go together somehow but Wieden+Kennedy HQ is giving it a shot in this campaign for yet another Nike shoe, featuring Kobe Bryant, Lionel Ritchie and a cast of thousands.

Well it just about makes it to the end. You sometimes feel that its Isaiah Mustafa triumphs for Old Spice (P&G never used to be very funny either) are still weighing on the agency.

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